Re-igniting Rural Vitality!

About

Organic Mandya Farmers Foundation (OMFF) is the impact arm of Organic Mandya, dedicated to empowering rural communities towards self-sufficiency and prosperity. At the core of OMFF's mission is the aspiration to cultivate economic autonomy in every village by equipping them with the necessary tools and knowledge.

Through its community driven initiatives, OMFF seeks to spark a transformative shift in the rural landscape nationwide, one that cultivates resilience, prosperity, and a renewed sense of purpose. By championing self-sufficiency, OMFF strives to create a future where rural communities thrive, empowered by their own ingenuity and resourcefulness.

Our Pledge

We are committed to empowering rural communities with the tools, knowledge, and support they need to thrive economically while preserving their unique cultural and environmental heritage.

By building strong, collaborative partnerships and leveraging innovative technologies, we aim to make rural prosperity a reality, ensuring that these heartlands are vibrant, self-sustaining, and capable of adapting to the challenges of a rapidly changing world.

Rural India’s Need for Revival

In India 65 per cent (2021 data) of the country’s population lives in the rural areas and 47 per cent of the population is dependent on agriculture for livelihood.

Despite possessing a rich agricultural heritage, rural India faces persistent challenges in achieving economic self-sufficiency and sustainable growth. The rural communities grapple with issues such as limited knowledge of sustainable agricultural practices, non-farming livelihood options, underdeveloped local markets, low crop yields and inadequate access to farming techniques.

Childcare and education

Poverty

Biodiversity

Currently a village only produces <2% of their daily basic needs and are dependent on external players for about 98% of their daily needs.

Our Approach

Small Farmers

Providing knowledge on organic and natural farming techniques, material inputs, access to fair market price and negotiating power through farmer clubs and FPOs.

Women

Empowering rural women to participate in farming and non farming economic activities and creating SHGs for support from communities.

Youth

Building rural ecosystem to create awareness for youth to consider organic farming and allied activities as high income generating and as attractive career options.

Leadership Team

A man of resilience and infinite passion, Madhu was born in Mandya and studied Electronics & Communication Engineering at PET Engineering College, University of Mysore. After working with different companies for 15 years, he founded a company called Verifaya in San Jose, USA which became a leader in the field. But learning about the plights of farmers in his hometown during his regular visits to Bangalore, Madhu dreamt a different dream. He convinced his family and moved from the US back to Mandya in the year 2014 to start Organic Mandya.

He is currently serving as the CEO of Organic Mandya, a for-profit organic produce company which provides marketing and distribution support to farmers. He also enjoys farming and frequents between Bengaluru and Mandya. Recognizing his achievements in Agriculture, the Central Government nominated him as a Management Committee Member of the Indian Council of Agricultural Research (ICAR) in the year 2019.

A seasoned management professional with a rich background in optimizing revenue streams for diverse organizations, Priya brings extensive expertise to the table. Armed with an MS in Business (Finance) from Virginia Commonwealth University, she boasts a strong foundation in financial control, compliance, and strategic planning.

With over 13 years of industry experience, Priya has held pivotal roles such as Director of Fundraising, Grants Manager, Delivery Manager, and Finance Manager across esteemed organizations. She excels in donor development, crafting innovative strategies for financial management, and ensuring operational excellence.

Currently serving as the CEO of Organic Mandya Farmers Foundation, Priya channels her passion for social impact, particularly in her hometown of Mandya, honoring her family’s legacy. Her dedication extends beyond her professional realm, as she actively engages in volunteer work, prioritizing educational and healthcare initiatives. Priya’s certification in counseling enriches her communication skills, fostering empathy and driving impactful change for societal betterment.

Journey so far

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